 How Keyword Targeted Ads Are Far From Perfect (Why does Facebook think I'm Christian?!?!), originally uploaded by thepetecom. |
I am such a vocal Atheist, I am baffled as to how Facebook thought I'd be interested in a band called "Lamb of God." This isn't the only Christian ad I've seen on Facebook.com, either. I suppose this kind of ad is better than ads for body hair removal or ads asking me to be thankful for George W. Bush.
Still, this whole keyword-targeting thing needs an overhaul. Like when I blog about how Republicans are lame, I get Google Ads for Republican dating services. Then there was that one time where I got two Google Ads that conflicted with each other on a topic that I never even wrote about to begin with!
No wonder there's no real money in Internet advertising--it doesn't work for crap.
Pete,
ReplyDeleteJust a heads up...Lamb of God is not a Christian band...They are far from it..The name has tongue firmly planted in cheek!!! So facebook did get it right!! Whoda thunk?!?!?!
Well SOMEbody still got it wrong since I had no idea that they weren't a Christian band. I mean--if they were a parody of a Christian band, shouldn't they call themselves something like "Kicking Ass for Jesus" or "Damascus Roadie"? Well, those both suck, but at least there's humor evident. But "Lamb of God"??
ReplyDeleteSounds legit to me and since the ad says nothing about them being a parody band the ad still doesn't work, just in a different way. Regardless, my initial point still stands: keyword-targeted ads are far from perfect.
At least you get ads for bands. Women on facebook and myspace get a lot of ads for weight-loss products. And I do mean a *lot* of ads for weight-loss proucts. I guess someone in advertising thinks we women all think we're fat.
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