When I was a kid, I remember seeing print ads for Virginia Slim cigarettes. They had a slogan that was something like "you've come a long way, baby!" which, I assumed, signified that in the early days of smoking (the late 1800s to early 1900s) women-smokers were frowned upon by society. Here, in the present, it's perfectly acceptable for women to smoke!
What a wonderful message! Cigarettes=liberation from the man's world!
Ahem.
Well, while cigarettes came to signify something else entirely since those days, it seems like women still can't shake off the man's expectations, even when they are given the choice. A post from Mashable.com reports on how the number one most popular website for women is CafeMom. According to comScore.com, a sort of Nielsens for the Internet, CafeMom.com got 90 million page views in October of 2007.
"CafeMom" is the woman's site that gets the most hits out of all of the sites for women. So, women still define themselves as baby-machines, it seems. Why aren't there women-tailored business sites? As in, sites that give advice to aspiring business women? And if there are, why aren't more women going there? I feel like I can only assume that, generally, women would rather be mothers than successful business people and this is where, I feel, society is still deciding for women what they want to be. It's not just telling them what to be, it's already convinced them that being a mom is something you must want to do. Also, women are dropping the ball in failing, utterly, to think for themselves.
The number two site in comScore's list? BabyCenter.com.
See what I mean?
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